
03/17/2025 12:44pm
Stop Ignoring the MLS: The Easiest Way to Find Rentals | 20-Min Investor
In this episode of 'The 20 Minute Investor,' hosts Aaron Ameen and Nathan dive into the world of MLS listings and why many new investors overlook these low-hanging opportunities.They share...
In this episode
In this episode of The 20 Minute Investor, hosts Aaron Ameen and Nathan dive into the world of MLS listings and explore why many new investors overlook these low-hanging opportunities. They share insights from their personal real estate journeys, discuss common misconceptions about on-market properties, and offer strategies for effectively engaging with MLS listings. This episode is perfect for investors seeking actionable advice without the full-time commitment.
Chapters:
- 00:00 – Introduction
- 00:08 – Meet Your Hosts: Aaron and Nathan
- 00:32 – The Philosophy Behind Our Real Estate Strategies
- 01:02 – Common Misconceptions in Real Estate Investing
- 02:00 – Creative Financing
- 03:26 – Challenges of Off-Market Deals
- 04:13 – The Value of On-Market MLS Listings
- 05:55 – Effective Strategies for MLS Listings
- 09:54 – The Importance of Follow-Up and Relationship Building
- 16:08 – Tools and Techniques for Monitoring Listings
- 19:33 – Conclusion and Final Thoughts
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CONTACT:
Feel free to reach out to me at any of the following:
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- Academy: Remote Real Estate Academy
welcome back to our new podcast series
The 20-minute investor where we bring
you actionable nuggets and insights from
our real estate investing Journeys in
bite-size 20-minute episodes I’m Aaron
Meet Your Hosts: Aaron and Nathan
Amin my wife and I built a portfolio of
eight cash flowing rentals across three
states while working full-time and
raising a young family and I’m Nathan
I’m a husband father a tech executive
who built a portfolio of cash flowing uh
rentals across two states over 2,000
miles away together we co-founded the
remote real estate Academy where we
coach investors on how to build their
own portfolios cash flowing rentals from
anywhere in the world so this Series has
The Philosophy Behind Our Real Estate Strategies
been a lot of fun we’ve been doing these
little kind of bite-sized 20- minute
episodes and digging into different
parts of our portfolio some of the
philosophy personal finance uh
strategies that we’ve used and uh also
questions from within our community or
even some of our audience so today
there’s a couple topics that Nathan and
I have riffed on uh over the years
actually that that have always caught my
interest and I think you know we have
some common opinions about this and
maybe we even have some different
opinions in certain spots so a couple
questions we’re going to dig into in
this episode um one of the most common
Common Misconceptions in Real Estate Investing
things we see in especially in Internet
real estate culture is that people blow
right past some of the lwh hanging fruit
of onm Market MLS listings and they go
straight for these flashy creative
finance and sub2 and stuff that sounds
fun and it it’s cool from a um it’s
exciting but it’s not boring like MLS
listings but people kind of go past
something that’s obvious and right in
front of them them and I kind of wanted
to you know dig into and unpack why we
think that is because Nathan I think you
one of the things I’ve always loved
about watching your strategy is that you
have a very patient very disciplined
approach and the majority of what you
find has come from monitoring the MLS
and being strategic with how you reach
out to to sellers so uh why don’t I kick
that over to you and tell me some of
your thoughts on
that I think it it comes from two maybe
three things I think the first one is
Creative Financing
the Allure and the promise of being able
to get into a real estate deal uh in
other words you know be able to acquire
rental property without any of your
money right because oftentimes when you
think about the uh buy rehab rent refy
repeat you know strategy the bur
strategy um you know the the way it’s
always pitched and sold is that you can
you know buy this rental property fix it
up put some in there refinance it and
get all your money out so you got a
rental property without um having any of
your money in the deal so basically you
bring whatever you need for the you know
initial down payment but you get all of
that back so I think that is very
attractive to folks like oh you know
this sounds fantastic because I can you
know grow a real estate portfolio
essentially with no money and I think
that’s also true of you know other
creative Finance deals where you could
do seller finance where you like well
you know let’s say today as of this
recording you know uh interest rates for
investors is what they’re in the seven
eight% something like that and you think
about you know seller finance and oh I
could negotiate with a seller who owns
their property you know outright and I
could get a 2% interest rate you know uh
interest only for 30 years and all this
promise which while it entirely is
possible I don’t know how common that is
um so I I think you know that’s the main
Challenges of Off-Market Deals
reason why people get you know attracted
to those because you could get
um more favorable
terms uh which again I think is true uh
it’s just a question of how much effort
do you want to put
into uh you know these these Endeavors
to actually find and you know put
yourself in a situation where you have
uh those opportunities and as we’ve
talked about in the past I think for for
both of us I’ll speak for myself right
now it’s uh not something I have time to
do you know Finding creative deals or
finding uh or like creative Finance
deals is argu a full-time job because
you’re you know you know casting a super
wide net and maybe catching one little
thing from time to time and then you got
to negotiate and all that um so I think
that’s that’s one reason the other thing
The Value of On-Market MLS Listings
that I’ve come across a lot is this
impression that a property that is
listed on the market so Zillow red fin
realtor you know your agents you know
MLS system or whatever the perception
that uh people have that that those
listings are akin to a store like you go
to your grocery store and you buy a loaf
of bread and the loaf of bread is you
know three bucks or whatever or 12 bucks
in California where I’m at but um you uh
that’s the price tag on the thing that
you’re buying and it will always and
only ever be that and then people run
their numbers with those you know
properties and those prices and those
quote price tags and they can’t can’t
find the cash flow that they’re looking
for whatever so they quickly move on and
as have we talked as we’ve talked about
in the past sorry it’s not like a
grocery store where that price is fixed
and it’s a price tag it’s more of a what
the seller wants for the property or
what the seller thinks the property is
worth but it’s not what you have to buy
it for and when you can kind of switch
that mental mindset to be like this is
listed at you know 200 Grand or whatever
uh I need to buy it for 150 for my
numbers to work that you can actually do
that but I think people either don’t
know that don’t realize that don’t feel
comfortable doing it maybe um and I
think yeah I think that’s where that
comes from why people kind of blow past
MLS
stuff yeah it’s a lot of Behavioral
psychology right like people are maybe
skeptical like you said of when
something hits the market like oh has it
already been either is is there
something wrong with it they couldn’t
get rid of it like in their own right or
like uh is it priced the way it should
be um I think one of the biggest things
Effective Strategies for MLS Listings
we’ve noticed with our students in the
academy is that there’s this default
assumption that the list price is what
you have to pay for it like you said and
you know that that’s one of the first
things you have to kind of rewire like
in the calculators that we use or the
software that we use there’s this idea
of them you know what can I afford to
offer on this property to get the
returns that I need so if a property is
listed for $200,000 on the MLS and you
run through and you put your numbers in
and you say okay I’ve got my cacks
maintenance uh you know Property
Management vacancy all this stuff in and
based on what the market rent that I’ve
researched can get me I can afford to
pay $160,000 for this property most
people don’t even go through that
exercise to figure out what could I
afford to pay they just say it doesn’t
pencil at 200,000 I’m moving on I’m not
even going to consider it and it’s like
um if you just went through those
motions especially if something fits in
your buy box and at least either started
a conversation with your agent you know
I I know you and I have both talked
about how like it doesn’t take more than
5 minutes to go into a software like
deal check plug in an address run some
basic comps double check it with a
couple other databases uh and then use
the little interactive share link kick
that over to your agent and say hey I
saw this property came across you know
um it fits the parameters of what I’m
looking for but I can only afford to pay
this based on my math can you submit the
offer right and um in that example I
mentioned before $200,000 list price I
can afford to pay 160 well if your agent
knows you and they know that you’re
you’re a buyer that can close deals you
have have a portfolio you have some
credibility and understanding of the
market and this is the educated you know
offer that you’re making they’ll put it
in front of the seller and and the
seller or the seller’s agent will either
say no or they’ll counter and whatever
the outcome is you either started a
conversation or you move on um and if
you start thinking about it that way and
you do that at at a high enough volume
you will likely at some point end up in
a deal and you’ll end up in a deal that
you can afford to be in because if you
never for something more than what you
can afford based on the returns you need
then you won’t have any issues now the
flip side of that is that the off Market
deals if somebody hasn’t even listed
their home for sale you’re not anchoring
to any sort of market price there has
not been you’re more or less trying to
persuade them or like you know figure
out if they have some sort of motivation
and then match that to a price usually
which is way lower than what the market
might sell or what they might list for
on the open market and it’s a whole
different game and it’s a whole
different skill set I just think
sometimes that’s portrayed as being much
easier than it is but negotiating is not
easy especially with people who weren’t
planning to be in a negotiation and then
figuring out like a true market value
for something especially if it’s a
distressed asset like this is just it’s
not easy and I’m afraid that sometimes
it’s portrayed that way so I don’t know
if you have any thoughts on that too
yeah I think you touched on it I think
the way I look at it is like these these
creative deals are off Market deal is
one of the things that um people don’t
realize like when you’re doing like
Zillow or on Market type deals then
typically the sellers are uh you know in
a position and expecting a transaction
to happen that’s why they’ve listed
their property and they’re expecting to
go into conversations either themselves
or between their listing agent and you
know your buying agent and then there’s
a kind of implied um uh kind of
transaction and conversation and you
know slight negotiation is going to
that’s going to happen with the
off-market deals is basically what you
said I think there’s a whole different
dimension of negotiating that needs to
happen because you have to go in there
and like you said the whole um uh what’s
the word I’m looking for like the the
the property itself and like the the
parameters for that particular situation
and transaction are very different from
somebody uh that is intentionally
listing their property for sale but I
would say even before the negotiating
piece there’s this whole other piece
that um people tend to forget about or
The Importance of Follow-Up and Relationship Building
or maybe don’t realize how critical and
needed it is is to actually build trust
and a relationship with that seller
because if you’re just you know John Doe
picking up the phone calling somebody
because you you know found an address
somewhere and want to you know try to
get an off-market deal the person on the
other end of the phone will not know who
you are not know you’re if you’re
credible or not not know if you would
you know be able to pay or not do you
have a track record or not so you’re
spending a lot of these Cycles back and
forth conversations probably multiple
you know phone conversations just to
build TR trust build Rel a relationship
before you can get into a place where
you can negotiate because you know until
they know you until they trust you
enough to actually have that
conversation they’re not even going to
enter into a negotiating conversation
and those things take skill effort
practice um and it’s just very different
if you’re doing off Market versus on
Market yeah and I think one one thing
important I want to just even click
further on is the followup the amount of
time it takes to nurture and build those
relationships it’s not just one phone
conversation hey I heard you you know
like it looks like you have a high
equity in your house and you’re a tired
landlord because I looked it up on
propstream do you want to sell your
house and they say oh yeah sure and then
you you negotiate a price and all of a
sudden you sell it’s like no that’s um
you know it’s usually the first
conversation you don’t even know if they
want to or not or maybe they’ve been
getting bombarded by other people who
found their their name on a list and
you’re competing for their attention and
you may or may not even like get to the
point of having a conversation in the
first like they might not answer or if
they do they might be hostile like you
got to like push past a lot of these
barriers and then if you’re not a good
Steward of that relationship meaning you
they might say call me in four months
and if you don’t call them in four
months like you’ve wasted time and if
you do call them in four months they
might say call me in three months and
you have to you have to almost assert a
little bit and say okay well like you
have to learn their situation like what
it is that might be motivating them to
even talk to you and then figure out
like how can I come up with a creative
solution that solves this person’s
problem and still fits within my par
parameters it’s a ton of moving pieces
and I think what I came to the
conclusion I think you and I both at
separate times considered doing off
Market stuff you know bringing in vas
and like booting up these systems we’ve
considered it but then when you actually
lay it out on the table and you realize
like not only the money that you’d have
to invest into marketing and um and
operations but the amount of effort of
like just being a steward of those of
those relationships it’s just too much
and if you if you make a mistake or if
you miss a followup or if you’re too
slow to call somebody back like they’ve
moved on and it would suck to pay you
know a th000 bucks or $2,000 to market
for a lead you get that lead and then
you know you’re busy hanging out with
your family and doing things that are
important to you and you didn’t call the
person back and they called the other
wholesaler down the street and you just
wasted two months or and or however much
money like that always got to me and
that’s ultimately why like I don’t I
don’t invest heavily in off Market yeah
I think it’s like we’ve said several
times it’s I mean it’s it’s a different
business it’s a different full-time job
to find those deals and the interesting
thing is you touched on it as well
talking about prop stream and the tools
like if I go to Zillow realtor red finin
whichever one it’s free for me to look
up properties that are listed online for
sale if I want to start shopping for
off-market deals you need a different
set of tools a different you know
database to access those where you can
pull up information about uh you know
which properties are not listed which
ones have high equity which ones are
owned by out ofate investors all this
stuff and typically
uh those tools aren’t free you know
usually they’re you know 15 100 150
bucks a month which sometimes is a
barrier to entry for some people um and
let’s assume the money piece the 150
bucks a month for these tools is not a
beer to entry for you you then need to
know how to use them they’re not
straightforward just pull up Zillow and
look at you know cityx to find single
family homes that are listed for sale
you’ve got to know how to filter sort
find uh what to look for or how what
high Equity means what you know what
situations a seller might be um
more uh potentially um ready to sell in
an off-market deal um and all that just
takes you know skill practice training
money um all of which you can avoid if
you’re just buying properties off of
Zillow and I think you know I I will
speak for myself and you tell me if you
disagree but not trying to knock the off
Market or direct to seller strategies
they’re actually very effective and I
know a lot of people and we’ve in our
Network built a lot of relationships
with investors who have had a lot of
success with that that is just not the
way of the 20-minute investor and this
kind of system that we are teaching
which is that you know hey we have our
jobs we have our families we have our
health we have our Hobbies we have all
this other stuff competing for that
attention and time and if we give up the
more the more Cycles we give up to
things like cold calling or like you
know text follow-ups you can automate a
lot of that stuff but you’re you’re
investing all this time and money into
something you feel the pressure that you
must make that succeed and it ends up
pulling away from these other areas of
your life so I think what we’re saying
is that there are tools like Zillow even
deal Che is free they have a free
version like you could take those two
tools and a relationship with an agent
and a property manager you build your
team and for $ zero a month you can go
and like make sure that you’re offering
on every single property that fits your
buy box you’re in your case one other
topic to hit on is like monitoring if a
if a seller initially rejected your
offer but their property’s been on the
market for 70 days 80 days and then they
pull it off you can find if you’re
paying close enough attention you can
engage with that person try and restart
the conversation all this stuff costs no
money and it doesn’t cost that much time
either yeah so maybe if you can like um
explain how you have monitored also that
scenario I just mentioned where when a
listing stretches out when it goes when
they pull it off the market um you’ve
you’ve have a really good re-engagement
strategy so maybe you could explain how
you do that too yeah I mean it it’s
Tools and Techniques for Monitoring Listings
frankly very simple because all these
tools online you know I use Zillow but
it’s the same with realtor red finin
they all do the same thing but I use the
features of those sites that just make
it easy for me it starts with just
specifying you know what it is that I’m
looking for so I have like this preset
and saved search criteria for you know
specific zip codes specific types of
proper proper so single family home
three bed two bath garage basement in
these school districts and that’s saved
as a as my buy box we talk about that in
the course as well but that’s saved in
Zillow which means every time a property
that pops up on the the market that you
know matches those criteria I will get
an email from um Zillow in my inbox and
then I could just go do a quick scan see
if it more or less fits my buy box if it
does I just hit that little heart you
know button in Zillow and it’s I don’t
know if it’s a heart in Redfin or
realtor but that you know save this
property you know feature whatever and
then what that means is like
automatically anytime anything happens
to that property somebody submits an
offer on it or it goes off market right
or Price decrease happens for that
property or uh it gets pulled off Market
I get a notification from Zillow that
just said hey this happened to this
property so I use that to just Monitor
and keep track of these specific
properties in addition to putting them
in a spreadsheet but that I would argue
is maybe not even NE Neary um and uh
anytime I see the you know I because
I’ve set it up that way I could see and
track what’s happening to all these
properties that fit my criteria my buy
box and then when I see one two three
price drops then maybe I jump in with an
offer that makes sense to me at the
price that makes sense for our numbers
or when I see it get pulled off of um
you know the market I go to my agent and
say hey let’s just engage with the
seller see what’s happened maybe they
don’t want to sell anymore Maybe they
weren’t able to sell anymore and if they
weren’t able to sell anymore maybe
they’d be open to an offer from us right
um I like to monitor those things as
well and a lot of the deals that we’ve
had uh some of the best deals that we’ve
closed on were those that went pending
meaning some other buyer you know
offered on the property they went under
contract so the offer was accepted and
then something throughout the diligence
process fell through who knows what it
is I don’t really care uh but it they
did not close on that transaction so the
seller puts it back on the market and
when I see that I typically try to be
the first to offer the minute I see that
come through in my email to say hey
agent please help me this is back on
Market I want to go in aggressive and
the premise of that is simply the seller
I think it’s more psychology like you
were saying before and how true or how
measurable this is I have no idea but
the seller was anxious and excited to be
in a transaction thinking they would
sell their property that fell through
and I can be their Solution by coming in
with a solid track record and just being
hey I’ll do it but here the conditions
and I think that has some some power
some leverage um for the sellers so yeah
that’s my system I guess in the nutshell
and it costs
nothing it costs nothing and it costs uh
no more than my 20 minutes a day that I
have to put into this whereas if I had
to build a business and do cold calling
and all that stuff then i’ be starting a
new job and I don’t want a new
job love it well there you go Nathan and
Conclusion and Final Thoughts
Aaron’s take on why ignoring the low
hanging fruit of the MLS is um perhaps
one of the biggest you know pitfalls we
see people fall into and uh why we’re
here to hopefully provide a different
viewpoint on how you can make better use
of the MLS so if you like this episode
drop a comment H shoot us an email we’d
love to chat about this and hear how you
feel about it too and we will catch you
next time thank you for making it to the
end of to’s episode as you may know
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just like you thank you so much in
advance
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