welcome to the Amin Coffee Chat a new series we’re starting where we take you behind the scenes of Everwood Reserve

the 32 bed memory care community that we are building in Tombball Texas i am

Aaron Amin and this is my lovely wife Andrea we wanted to invite you into our home get to know us better get to know

more about our project so we hope you enjoy listening in all right let’s get to it hey everyone thanks for joining us

for a mean coffee chat a coffee chat that is not mean rather a chat with the

am means over coffee and yes I did have to add a dad joke there that’s going to

be my stickick I think for these but yeah we wanted to do this as a more

intimate conversation a little bit more casual we’ve done a podcast episode before but we kind of wanted to do

something in a different style so so I’ll kind of lead a conversation

but what we really wanted to do today was talk about a bit about our founding

story and what motivates us to do this project and then talk about some next

steps because we have some exciting things coming up so to start well I

wanted to compare and see if we have the same answer to this question which is

what was the starting point to us deciding to build Everwood Reserve this

is like that FBI interrogation where they take the witnesses in one in each room and see if their stories match up

right but uh what was the starting point thank you for setting this up this is fun we have all these conversations in

the course of our day-to-day life and uh you know it’s funny we were joking that before we set up our weekly meetings the

average time we would catch up is like on the van on the way to drop off the kids at daycare or trying to you know

fit it in between kids pulling and tugging at us and so getting a glimpse inside our house and a little bit more

of our day-to-day life yep yeah so where did the journey start it’s um it’s a bit of a long story in the sense that you

know we came from our real estate background where you and I fell in love with the idea of buying real estate

rental properties building something of our own and trying to make sure you know we weren’t too dependent on one source

of income basically it was born out of this idea that we were both working really really really hard in our careers

and we felt like the our financial upside was capped and that we weren’t necessarily getting the reciprocal value

or appreciation that we wanted from our employers so we to wanted to take matters into our own hand so we started

buying rental properties but as luck would have it rental number two and three were these assisted living

properties we were right place right time the agent that helped us buy our first rental property he called us four

months later and he said “Hey these two deals came across my desk they’re both leased to a company that provides

assisted living for adults with developmental disabilities.” And I was like “Wow I you know I don’t know

anything about any of this because we just bought one rental property 4 months ago we’re still learning the basic ropes.” But from everything he explained

to us it sounded like a really cool deal and it was also the first time we ever heard about residential assisted living

at least for me i had only heard of the big box facilities we had some experiences with your family that we’ll

talk about later and the idea of this service-based business where people can

live much closer to a normal life that they’ve grown to expect you know obviously resonated with us out of the

gate not to mention those were incredible financial opportunities too

you know much easier to deal with than a standard long-term tenant and uh the

rent was guaranteed by the company there were subsidies from the state and it just felt like all in all a much better

arrangement so how did we actually get to Everwood Reserve i’ll fast forward a bit right we bought we kept buying

single family rental properties um this is our dog Arnold by the way he seems very captivated by I know i was going to

intro him after this yep we have Arnold here he is the uh well he’s the first

and only dog we’ve ever gotten as a couple and uh he came to us in Vegas

during that stint which was the same chapter that we acquired those two um residential assisted living homes

exactly he was with us from the very beginning yes he’s seen it all u anyways predates our children but anyway he’s

he’s listening uh I appreciate the captivity Arnold he’s taking it all in clearly but we kept buying rental

properties you know as our life evolved we had kids we changed careers a lot of

different stuff happened in our life um but ultimately with the benefit of 5 years of hindsight in 2024

u we looked back and we said out of all the properties we own and out of everything we’ve done you know what um

which ones perform the best financially and also which ones are the most in line with what we want moving forward and um

those two properties far outperformed our standard rentals and just so

happened at that same time I heard a podcast episode from uh our friend Dr alex Schllo where he explained that he

had a whole group and had built a whole business and portfolio of doing exactly what we had done with those other two

houses buying properties and leasing them to operators and so when I heard that there was a very quick spiral down

the rabbit hole into learning more about residential assisted living we joined their mastermind group started doing the

research and to make sure this story doesn’t drag on forever the more we

learned about the opportunity and the the asset class the more we kind of

developed our vision over time and we went from thinking we’ll just buy a house and you know turn it in to

something that we could lease to a company we started exploring our our personal passion our vision for maybe we

could do this oursel and I think I want to flip the script to your answer now because you I think coming in and having

this really igniting with the passion behind this idea is what took it from just another rental property real estate

deal to what it is now which is you know this entire business that we’re starting

with with a with a grand vision so yeah well you had the same answer that I had

which was the um acquiring the two um residential assisted living homes in

Vegas i think that is the actual catalyst um but then my next question was going to be what are the I picked

three what are three other like top factors that led us into the project and

I think you’ve you’ve talked about our rentals and just like being um investors and landlords kind of as a factor as

well yeah i think what is not as often talked about when people make decisions about what they want to do with rentals

and investing you work hard to earn the money that you have and then you have choices about how and where you can

invest it the same can be said for time right and we as life went on you know

COVID hit my 10-year career in the entertainment industry evaporated overnight and it forced us to make

decisions about where we live that are you know we were responding to factors that are beyond just like oh does it

make sense to buy a rental property we moved our entire life 1,200 miles from Vegas to Washington and you know

completely different cost of living up there completely different economics then we had a kid turning the tables

upside down right and so everything changed very rapidly in our life and then two years later you know we found

out we’re having twins and we moved again across the country this time 2500 miles and so I share all that personal

context because I feel like it’s hard to rationalize why you make the leap from something like single family rentals

that you’re buying on the side to doing a fully active business like this without that context our life changed

dramatically we gain the perspective of being parents we know that we have a limited window of time with our kids and

we don’t want that to slip by and so we wanted to do something that not only aligned with our vision for the impact

we want to have but it could have an accelerated path to get to our financial goals um so that you didn’t have to go

back to a W2 job and work 9 to5 in an office while we’re both doing that and burning out right so there it is these

lifestyle considerations the changes in our finances and then you know the perspective that we gained from having

kids i think that they’re really rallied behind this yeah I this is awesome you’re saying the exact things that I

had I had planned to say myself so our our answers definitely match um the the

one other factor so I had COVID which you know led us to move the first time

and then the move to Texas which was the catalyzed by the twins and then also um

kind of both of us switching careers which really stemmed out of co I think I guess ultimately but but I think those

are really like the biggest that you could really point to and say yes those are the reasons that led us to this

decision to decide to take on and building a a community now so okay cool

we we’re very much aligned with how we think about the journey what are the chances go figure we’ve been doing it

together um well that’s cool yeah that’s that’s cool to hear um so another thing

that I wanted to talk about are um things that you want future investors to

know about us so part of the reason why we’re doing this coffee chat is because

we are going to launch our 506C offering um and by the time this comes

out it will already have launched and so this is also uh a way to communicate

with future investors and help them get to know us not only as professionals but

as as real people and so I didn’t know if there’s anything that you wanted to share in this discussion that would help

to illuminate investors as to why they should trust us why we are the right people to build this community in

Tombball yeah so I mean there’s no single answer to this but a few things I think that are important for for people

to remember is you know this is not our first deal this is not our first

exposure to real estate it’s not our first exposure to running businesses um

you know we are bringing a really broad base of perspective and talent to the

team it’s not even just you and I we’ve brought in a lot of really talented people like Joseph Raspberry he’s going

to be our director of strategic growth and partnerships and he brings medical perspective and healthcare experience to

help make sure that we’re not only providing the highest quality of care but helping understand how to lease with

people in that industry yes hire retain staff you know that’s one of the biggest problems in this industry is retention

and finding the right people for your team that that are going to represent the quality of care that we want to have

the quality of care is what drives everything else it drives the revenue it drives the reputation and ultimately of

course it drives the bottom line so you know we believe that with the vision that you have and the experience which

again we need to talk about right is like you you saw a lot of stuff you didn’t like uh in the experience you had with your family and so we have a very

clear idea of what we don’t want and we also have a lot of markers for what we do want you know as far as how people

think of us and it’s already one of the most emotional difficult decisions that people have to make with their loved ones in their life is you know at the

time when it may become necessary to put them in a home like this so we want to make that a lot easier yes as far as

investors go though so this is a really complicated business and it’s not something that I think the barriers to

entry are high enough that even though a lot of investors are hearing about residential assisted living oh I should

go open one the actual time and effort that it takes to put into launching something like this is not accessible

for most people you have to make a lot of sacrifices and put yourself in a position to do this so what I would like

to think is that we’re also giving people access front row seat to to view

the actual launching startup the construction the development the decision-m hopefully you can see we’re

putting out content you know this is public content that we’re going to share on our channels but with our investors

we’re going to have much more detailed reports and you know behind the scenes look into um y not only like why we

built the plan the way we did but how are we actually executing what do we do when something inevitably doesn’t go as

we thought it would how are we reacting to that how is it influencing the returns etc so there’s an educational

benefit that I think you know when we made our first investment as LPS that

was one of the things I was looking for was to build relationships with operators get that peak behind the curtain and you know if it was something

I was considering doing i could get a pretty good idea if I actually would want to do it or not just based on what

I learned from watching other people go through the stress so that’s one i mean the team you know it’s it’s a team sport

for sure this is a marathon this isn’t something where we go buy a storage facility put some month or two and

$50,000 into renovation and then set it and forget it this is a 24/7 business

with people’s care people are trusting us you know for round the clock care so I think there’s a lot of operational

complexity but we have the right people and the right systems we’re modeling after that we’ve seen work elsewhere

we’re not going to reinvent the wheel on anything that that we don’t feel is broken and we’re also going to add

personalization and and passion you know behind the the vision for the company yes yeah thank you for those points

those are all things we really want investors to know and it brought into the conversation something that we’ve

been wanting to talk more about um and I guess I never know what is the right

time or what is the right audience i am not very good at sharing like the actual

founding story and like the background with my own family and with my dad um and those experiences but you hit on it

in this response and I think this is a good time to to talk about that um and we were talking about it earlier today

because I realized that I I talk about my dad who had early onset dementia and

that came about in his 50s i was 20 I think um and I talk about my

grandparents who had Alzheimer’s but I also realized I don’t think I’ve mentioned to folks that I I lived with

my grandparents growing up i lived in the house with my grandparents and I was really really close to them and I was

reading today uh a book that was suggested by an industry expert being

mortal and it brought up the author talks about the fact that he didn’t

really think about aging dying or he didn’t really have a lot of experience with elderly people until he was like in

college and I thought wow that’s like really different than my experience and I think something that I take for

granted or I don’t even think to talk about but I do want folks to know that

about my background because I think it really does give me a unique experience that will help me to be stellar in this

industry and a stellar carer and a manager and administrator of these homes

the CEO of our company i think that my experiences living with my grandparents having such

close relationships with them watching them go from people who were independent

and driving and picking me up from school to then not really be a being

able to come down the stairs for breakfast staying in the in their room mo mainly forgetting things you know

those first signs of Alzheimer’s um and just living through that with them in the house with them until you

know they needed to then go to an assisted living home and a nursing home but so I guess I just wanted to bring

that up and talk about that here in this space yeah I think there’s something to be said for perspective too and what

we’ve found which is both interesting and and um hard to process sometimes is

when we bring this business up to people 95% of the time they either have dealt

with it with their parent or their grandparent or they know an aunt or an uncle or a cousin or someone who’s

dealing with something like this mhm and so the the core of this business hits

really close to home literally and figuratively for just about everybody

and so the experience that you have especially when you were young with your dad and like dealing with those the

facilities and not there’s a whole also confusing process of dealing with these organizations there healthcare

bureaucracy and like paperwork and protocols is confusing for the families

right right and so something a benefit of something like Everwood Reserve it’s a familyrun business run by people who

know the things that they did not enjoy about having their own family members

right like even my grandma was in a facility too and then my my dad’s mom

lived in Bangladesh and she also dealt with dementia they dealt with it very differently there but it is a very

challenging thing right and even family members with the best of intentions you know one common thing is that people keep their family members at home

sometimes arguably too long right right they end up sacrificing their own quality of life and their objectives and

whatever whatever they may need to do and they do it because they love the person but sometimes they’re not even providing the best care that they could

and they’re making those sacrifices i was about to say I just like these are some pieces of perspective that you probably have more to say on um no I I

think that that is what I would say um for sure thank you for that um and I

think the way that we are going about Everwood Reserve as a family business but

building something that has the quality and level of care and

amenities that you would find in a larger facility but in that small home atmosphere and managed in the way of a

small care home I think is really going to be the sweet spot in the industry and

I really can’t wait to bring it to Tomball i think people you know there’s a this

could be its whole separate conversation but when people are making a decision like this again it’s one of the most

emotional decisions they’ll have to make in their life and it might sound like to an investor or someone who’s just

considering this kind of been living and breathing it the same way we have for the last 10 months it’s this stuff might

not sound that significant but like the paint on the curbs the long hallways like some of the finishes and the the

materials of the floor the colors that you use on the wall like all of the stuff and the reason we chose groundup

construction is so that we could control all those variables we’re using Brett Shakavis and Laura Shakavis’ uh memory

care mansion model so they’ve they’ve already built these exact buildings they’ve worked with different designers

and you know with within the industry who understand those dynamics for memory care but like all those little things

are very important and the perspective that you have it’s hard to like overstate how you what you saw that you

did not like about what your family went through yeah is arming you with every bit of motivation that you could possibly need to pour into the families

that we’ll we’ll be serving you know at our home and so I think it’s that combination of the purpose built with

the actual passion for like you do care not only like that they’re being taken care of but that they have the highest

quality of life they possibly can your background with nonprofit program director all that stuff maybe you can

share some of like how you’ll bring that into um the home yes yes before I get

into that uh I wanted to also mention something that we want to offer at Everwood Reserve uh that we we really

think it’s really important and I’m going to pay a lot of attention to is the communication with families and

making sure that the process and everything that’s going on in the home is completely transparent and that they

understand you know who to get information from they’re never going to be wanting for information cuz we’re going to offer it

right away but that was something when I was dealing with my dad being in a nursing home and I remember literally

trying to find anyone find any employee on that floor to talk to that was

impossible number one um but then once you did finally track them down and try

to ask them what was going on they either didn’t have the information they had inaccurate information and it was so

frustrating and disheartening for me to feel like I was trying to help my dad

but I literally couldn’t because he was in a nursing home and I was unable to

work collaboratively with the staff there to like really get a handle on

what he needed what was going on you know what we needed to do in the future for him and I just I never want another

family another individual to feel that way um so that’s something that we’re going to really take seriously in our

community so I just wanted to get that out there so then moving into my background in nonprofit as a uh program

as a national program manager um I have experience

designing developing facilitating managing and evaluating

programs that are meant to enhance developmental outcomes for human beings

which is what you study of all different ages yes and that’s my academic background as well um so when I was in

school I originally wanted to be a professor and I wanted to do research as my career and so I started out uh doing

that i started uh my psychology career um as an undergrad i was doing research

and I also worked in a neuroscience lab and I was trained to do MRI studies and

we were doing a study on how emotional responses or the feeling of different

types of emotions uh inhibits responses or you know uh impacts your response

time basically so like if you’re really angry or upset does it take you longer

to process something and respond to it um the answer is yes it does because you’re using a lot of bandwidth in your

brain on that like emotional reaction um but so that was the beginning of my career then I went into a PhD program

and I was a PhD student and doing human development research and then wasn’t

sure if that’s what I wanted to do uh for my career i also met you in the

middle of that and so we kind of decided to plan our life together and so after

that time I I didn’t go through with the PhD i left with my masters and then I

started working in nonprofit um and I was trained in program quality

evaluation so programs that are designed to help folks in enhance outcomes in

different areas of life how do you actually evaluate if they’re doing what you want them to do um so understanding

that process of how you can develop programs and put them in place and then

actually see outcomes from them i think that experience also uh really puts me

in a good position to to lead our homes and our community

hopefully no absolutely i mean I think there’s something too to be said that you have a research background and so you anyone can run an experiment but can

you Well not everyone can run it it wouldn’t be called an experiment then but sure what I mean is any anybody can

create some sort of catalyst sure and cause a reaction from whatever they’re trying to test not everyone can

understand the results right and understanding the results and especially the results of of something static are

different than the results of something on human beings who have their own complexities of how not only how they

develop you know behavior- wise but there’s physical there’s mental there’s

all these different dimensions and being able to understand the human mind and how people grow and develop uh that

translates all the way toward end of life too and so I think taking you know you’ve worked with different age ranges

over the course of your academic and your professional career um combined

with the perspective we were talking about earlier being around the elderly in your household um it’s just

interesting to think how you’ll be able to apply some of those different things you’ve done uh in this context with a

renewed and very clear passion for serving seniors right it’s like um

you’ve had the chance to work with those other age ranges and this is your chance to really now pour into seniors at a

time when it’s needed more than it ever has been and it will be for decades at least decades to come you know um yep

population is not uh slowing down anytime soon no we all know the silver tsunami is already here um but another

note about the academic program that I was in my master’s degree it’s not just

a psychology degree it’s actually a multi-disciplinary domain in human development so we looked at

biocschosocial factors and so when you said all those different aspects biological social

psychological um that reminded me that’s exactly what it is you don’t think about

human development just from one aspect right like you need to think about it holistically so not only as somebody

ages is their physicality changing but the mentality is also changing um your

psychology also changes particularly with memory care and when you’re dealing with memory disorders you could have

real personality changes and how do you deal with that and how do you serve the grandmas and grandpas in your home and

make sure that they remain comfortable that it remains somewhere that they enjoy being that you’re just you’re

giving them the best care and as much as you can to make them as comfortable and

you know make their last years as enjoyable as possible as comfortable as possible absolutely we love talking

about this side of the business we understand that different people are looking at this from different lenses right some people that are watching this

might be interested in the investment opportunity others might be more interested in the behind the scenes of

how the business runs a lot of people that have gravitated towards asking us about this project work in healthcare

and they work in big box places and they they have a huge heart and a desire to help people but they don’t feel like

they’re effectively able to do it in their environment so they they lean towards businesses like this where they

feel like the impact is more measurable and you are able to really see the

difference that you’re making with the policies and the environments that you create etc so we I think with with this

series you know the goal is to just bring you into our house into our conversations and um you know this is

stuff we noodle on all day we are happy to I guess go into those different slices each time right we can talk about

numbers sometimes we can talk about individual you know we’ll have to do one on construction especially u you know

once we get all closed up here because there’s been a there’s a whole um story beneath the story there uh that that

we’ll have to um share with with the world at some point but but we’re happy to I’m smiling thinking about it um well

I think uh this has been a great conversation i think it’s a good length and so I want to wrap it up with what

are the next steps for us yeah so by the in the immediate by the time this airs

we will be officially launched with our 506c syndicated offering what that means

is that we are able to discuss and market this publicly as an opportunity

as she mentioned I think at the top we’re raising $2.8 8 million in investor equity um combined with the bank loan

that’s what’s going to fund this project so we’ve put our own money into it we’ve already raised a significant amount of

money from the first round we ran but top priority is going to be raising the remainder of the funds and uh getting

the bank application over the finish line so uh we’re going to be running a webinar on Monday June 30th at 6 p.m

central we’ll make sure wherever we post this that the link to RSVP is in the

notes and uh I think all eyes are on just acing that making sure we provide as much information and overview as we

can to people so that if they’re interested in investing they have what they need to make a good decision so all

eyes on their capital raise on my side what about you yes so let’s see in the

coming weeks I have been focusing on networking with

folks here in the senior living industry so I have a couple meetings next week

with folks over coffee and you know we are working to get the word out about

the project and so I’ve been supporting you know the social media plans and you

know kind of how we’re going to market we’re keeping the construction rolling

in the next few weeks we really have to uh do a lot of value engineering we have our 100% MEP plans in hand so now we can

use that information to do some value engineering and get our costs down for the project

i think is there anything else I forgot i think that’s enough for 100 other

things going on but those are the big those are the big rocks we’re trying to move up the hill yep so thank you guys

so much for tuning in to Amin Coffee Chat we’re looking forward to doing more

and we hope you all have a good day